Introduction

Advertisers use more than words alone to persuade you to do something.  Images are very important in making a television commercial or magazine ad more effective.

 

 

Assignment

You must first go to the following pages.  You will look at both cigarette ads and anti-smoking ads.   Then, select "Edit using Microsoft Word" from the file menu and paste the images into your Word version of this document.  Finally, answer some questions about how the creators of each ad used images to help persuade readers.

 

Directions

1. Open up the Word worksheet or copy the questions listed below and paste them into a new Word document.

2. Go to one of the websites listed below and choose an ad.  

3. Right click on the ad and select " copy image" (if using a Mac, click and and hold down the mouse button until a small window appears).  

4. Go to your Word document and right click in the space below "Paste Pictures Here."  Select paste, which will paste the picture into the Word document.  Repeat this process to copy and paste a second ad.  

Resources

Cigarette Ads

http://www.cdc.gov/tobacco/sgr/sgr4kids/adbust.htm

 

Anti-Smoking Ads

http://www.cdc.gov/tobacco/sports_initiatives.htm

http://www.cdc.gov/tobacco/tips_4_youth/boyz2men/smokefreeposter.htm

http://www.cdc.gov/tobacco/christy/free_posters.htm

 

Photo Credits

Top left:  Found on the "Be an Adbuster" page of  the Center for Disease Control website.  Copyright Brown & Williamson Tobacco Company, 1993.

http://www.cdc.gov/tobacco/sgr/sgr4kids/adbust.htm

 

Top Right:  Found on the Center for Disease Control website, copyright Christy Turlington.

http://www.cdc.gov/tobacco/Christy/free_posters.htm